What Is the Best Alternative to Mailchimp in 2025? We Compared 10 Top Email Marketing Platforms
Last updated: 5 June 2025 — ⏱ 3 min read
If you're feeling the pinch from Mailchimp's pricing or find its features lacking, you're not alone. In 2025, many businesses are exploring alternatives that offer better value, more advanced features, or both. We've analyzed 10 of the most popular email marketing platforms to help you find the best fit for your needs.
Why Consider Alternatives to Mailchimp?
Mailchimp has been a go-to for email marketing, but recent changes have prompted users to look elsewhere:
- Pricing Increases: Mailchimp's tiered pricing has become less competitive, especially for growing lists.
- Limited Automation: Advanced automation features are restricted to higher-priced plans.
- Feature Gaps: Lacks built-in webinars, advanced segmentation, and other tools now standard in competitors.
Top 10 Mailchimp Alternatives Compared
| Platform | Free Plan | Starting Price | Automation | Landing Pages | SMS Marketing | CRM Integration | Best For |
|---|---|---|---|---|---|---|---|
| GetResponse | Yes | $19/month | Advanced | Yes | Yes | Yes | All-in-one marketing |
| Moosend | Yes | $9/month | Advanced | Yes | No | Basic | Budget-conscious users |
| ActiveCampaign | No | $9/month | Advanced | Yes | Yes | Yes | Advanced automation |
| Brevo | Yes | $25/month | Advanced | Yes | Yes | Yes | Multichannel marketing |
| MailerLite | Yes | $10/month | Moderate | Yes | No | No | Simplicity and ease of use |
| Omnisend | Yes | $16/month | Advanced | Yes | Yes | Yes | E-commerce businesses |
| ConvertKit | Yes | $29/month | Moderate | Yes | No | No | Content creators |
| Benchmark | Yes | $13/month | Basic | Yes | No | No | Small businesses |
| Mailjet | Yes | $15/month | Moderate | Yes | Yes | No | Transactional emails |
| Constant Contact | No | $12/month | Basic | Yes | No | No | Event marketing |
Note: Prices and features are based on publicly available information as of May 2025.
Best Overall: GetResponse
Why it stands out:
- Comprehensive Features: Offers webinars, sales funnels, landing pages, and CRM integration.
- Advanced Automation: Visual workflow builder with conditional logic.
- AI Tools: Subject line suggestions and send-time optimization.
- E-commerce Integration: Seamlessly connects with platforms like Shopify.
Ideal for businesses seeking an all-in-one marketing solution.
Read our full GetResponse review
Best Budget Option: Moosend
Why it stands out:
- Affordable Pricing: Competitive rates with a generous free plan.
- Advanced Automation: Includes pre-built workflows and AI-powered features.
- User-Friendly: Intuitive interface suitable for beginners.
Perfect for small businesses and startups looking for powerful features without breaking the bank.
Other Notable Alternatives
- ActiveCampaign: Exceptional automation and CRM capabilities for businesses needing complex workflows.
- Brevo: Offers multichannel marketing, including SMS and chat, with a strong focus on deliverability.
- MailerLite: Known for its simplicity and clean design, suitable for those new to email marketing.
- Omnisend: Tailored for e-commerce, with features like cart abandonment emails and product recommendations.
- ConvertKit: Designed for creators, offering tools to grow and monetize audiences.
- Benchmark: Provides basic features with an emphasis on ease of use.
- Mailjet: Focuses on transactional emails with robust API support.
- Constant Contact: Offers event marketing tools and a straightforward interface.
– Want to understand email fundamentals before choosing a platform? See “How Email Marketing Works.”
Conclusion
Choosing the right email marketing platform depends on your specific needs:
- For a comprehensive, all-in-one solution: GetResponse
- For a budget-friendly option with advanced features: Moosend
- For advanced automation and CRM integration: ActiveCampaign
- For multichannel marketing: Brevo
- For simplicity and ease of use: MailerLite
Evaluate your business requirements, budget, and desired features to select the platform that best aligns with your goals.
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