Email marketing is the bread and butter of small business growth for a reason: it just works. But if you’re a solopreneur (or any busy marketer), managing it often means feeling like a one-person circus act juggling a dozen different tools. You’ve got one app for sending emails, another for building landing pages, maybe a separate service for webinars or online events, plus your website host on the side. Throw in an automation tool to duct-tape all these systems together and suddenly you’ve basically become your own IT department. It’s exhausting and expensive. There’s got to be a better way, right?
I met a small business owner named Lisa at an entrepreneur meetup the other week. She runs a small online coaching business and was venting about her patchwork marketing setup. Lisa had pieced together a Frankenstein’s monster of a stack over the years: one tool for email newsletters, a different platform for landing pages, another for hosting webinars, plus separate services for her website, email and customer management. She joked that she spent more time managing subscriptions and “zapping” data between apps than actually coaching her clients. Not only was it a huge headache to keep everything in sync, but paying for five or six different subscriptions was burning a hole in her wallet. Add to that social media services and then all the software she was using that was on a subscription and it added up to a significant chunk of her income. Although she was complaining about the drag these services posed on her profits, she had just kind of become resigned to it. She seemed to kind of believe that this was just how things are and that there was no way to change it. And that's when I found myself talking about GetResponse.
GetResponse’s platform combines email marketing, landing pages, webinars, and more under one roof. I'd been reviewing a bunch of different services and I wondered if GetResponse might meet her needs. Well, long story short, Lisa emailed me this week to thanks me for pointing her towards GetResponse, and said that having looked into it, she decided to switch over some of her services. The biggest change for her was that she'd calculated it was going to save her nearly £200 a month campored to the services it wass replacing, and that's despite going for the higher end Creator Package. She basically dropped half her old tools overnight. With GetResponse, she could handle email campaigns, build landing pages, host webinars, and even manage her website all from a single platform (yup, GetResponse does all of that). She did note that it'd had taken a bit of effort in the short term to change everything over, but she felt about this because having so many functions under one roof had really simplified her workflow. She told me that even if it hadn't saved her money directly, it would have been worth the switch to her for the time she'd save going forward.
After it worked out for Lisa, I thought I'd write this article in case other people could benefit from it too. If you've read about Lisa's story and that sounds familiar and you’re already itching to give GetResponse a whirl, then you can click on the link below to take you straight there. They offer a free account, so you can test it out without spending a dime. If you want to know more, read on.
Full disclosure: If after reading this article, you click through and make a purchase, I might earn a small commission at no extra cost to you. Click on the button below to try GetResponse for free.
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