Email Marketing Suite Showdown: Which Tool Packs the Biggest Punch?
Last updated: 5 June 2025 — ⏱ 5 min read
Ever spent hours staring at pricing pages wondering which email marketing suite will actually deliver (pun intended)? Well, grab a cuppa, because we’re pitting four contenders in the ring: GetResponse, Moosend, Pabbly, and Leadpages. We’ll compare deliverability, automation workflows, pricing per contact, and those sweet value-adds like webinars and AI. Ready? Let’s roll!
The Feature Face-Off
| Feature | GetResponse | Moosend | Pabbly | Leadpages |
|---|---|---|---|---|
| Deliverability | ★★★★☆ (≈99%) | ★★★★☆ (≈98%) | ★★★★☆ (≈97%) | ★★★☆☆ (≈95%) |
| Automation Workflows | Multi-step, tagging, lead scoring, webhooks | Triggers, segmentation, AI send-time | Advanced triggers + billing/workflow for payments | Basic drip + tagging |
| Pricing per 1 000 subs | $19 /mo (Plus plan) | $9 /mo (Pro plan) | $29 /mo (Standard) | $37 /mo (Standard; includes landing pages) |
| Free Plan | 30-day trial | ✓ up to 1 000 subscribers | ✓ up to 1 000 emails | ✗ |
| Value-Add | Webinars, basic funnels, CRM | AI-driven recommendations & subject-lines | Integrated payments & team accounts | High-converting landing pages & popups |
Why You’d Pick…
-
GetResponse:
If you want all the bells, whistles and party poppers rolled into one platform—think webinars, sales funnels, cart abandonment, landing pages, AI subject-line suggestions, and rock-solid deliverability, GetResponse is your full-fat modern alternative to Mailchimp. It’s like Mailchimp went to business school, learned Python, and came back wearing a tailored suit. Bonus: their built-in analytics dashboard makes you feel like a data wizard without casting any spells. Check out our full review of GetResponse here. -
Moosend:
Budget heroes, unite! Moosend gives you enough AI-powered nudges (“Hey, based on behavior, send at 3 pm on Tuesdays!”) and template loveliness to feel fancy, without charging you your firstborn. No webinar hosting? No problem. You get a lean, mean email machine that still handles automation, segmentation, and basic analytics. Perfect if you’d rather spend extra money on avocado toast than your marketing stack. See the details in our full review of Moosend here. -
Pabbly Email Marketing:
Got products to sell and invoices to send? Pabbly is your one-stop shop. No more panicked “Wait—did we bill them yet?” moments. You can build your email workflows, embed payment links, and automate billing all in the same place. It’s the Swiss Army knife of money-making emails, minus the risk of cutting yourself. Dive deeper in our full review of Pabbly here. -
Leadpages:
If you want to prioritise landing-page alchemy, Leadpages is the one to choose. Their templates, pop-up bars, alert bars and checkout widgets make crafting conversion magnets almost too easy. In Leadpages world, Email is just the icing on the funnel cake. You use email to drive traffic to your page, and Leadpages does the rest. It's a different approach. You either focus on email to directly drive sales, or you focus on email to drive trafiic to your website to funnel sales. Both can be equally effective. Leadpages uses the latter model. For a more in-depth review of Leadpages and how it compares to other similar tools such as Instapage and CLickfunnels,check out our full review of Instapage. -
Mailchimp (The Benchmark):
Can’t talk email without tipping your hat to Mailchimp. Ubiquitous integrations, solid A/B testing, and a forever-free tier up to 500 contacts make it the gateway drug of email marketing. But if you’ve outgrown the basics—need more automation, advanced funnels, or tighter ecommerce tie-ins—our top picks above will give you the upgrade you crave. Curious how Mailchimp stacks up? Stay tuned for our deep dive on businesstools.review.
Curious about how these tools fit into larger marketing workflows? Read “How Email Marketing Works” to see email’s role from list-building to sales.
Value for Money
Let’s be real. Nobody wants to throw cash into a bottomless pit, and nor should they. That's not how to make a profitable business! So here’s how much you pay per thousand contacts, and what you get beyond “send email”:
| Suite | Price / 1 000 Subs | Automations | Extras | Best For |
|---|---|---|---|---|
| GetResponse | $19 /mo | Advanced | Webinars, funnels, basic CRM | Campaigns + webinars in one spot |
| Moosend | $9 /mo | Intermediate | AI send-time, content recommendations | Bootstrapped solopreneurs |
| Pabbly | $29 /mo | Advanced + billing | Payments, team users | E-commerce & digital products |
| Leadpages | $37 /mo | Basic drip | High-converting pages & popups | Landing-page–centric pages |
So… Which One’s Right for You?
- You crave features: Go GetResponse. Webinars? Funnels? Segmentation so tidy it’d make Marie Kondo weep tears of joy? Check, check, check.
- You’re budget-obsessed: Moosend. Fewer bells and whistles, but enough AI-nudges and templates to keep your list engaged (and your accountant happy).
- You sell products: Pabbly Email Marketing. Email + billing = dancing in the streets when that payment link fires and lands in your bank account.
- You live for landing pages: Leadpages. Email is just the garnish—their pages are the main course.
No matter which you pick, each platform delivers solid performance—and now you have the cheat sheet to choose the right tool for your hustle.
Below are direct links to each of these products. If you click through from here and make a purchase, we may earn a small commission at no extra cost to you that will support the ongoing costs of maintaining and building this service.
TL;DR
- Best all-rounder: GetResponse
- Best budget pick: Moosend
- Best for sales: Pabbly
- Best for pages + popups: Leadpages
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